Project: Dal-Tile Consumer Literature

Dal-Tile's marketing was mainly focused towards the commercial design professionals and builders. Realizing that they needed to promote their product directly to the growing residential consumer market this 12 page picture book was produced.

The piece was designed to be a insert in a leading home living magazine and also used as an inexpensive handout at consumer home shows. The combination of beautiful residential photography along with the featured tile arranged on a dramatic background helped show off the beautiful, durable and versatile qualities of ceramic tile to a whole new generation of customers for Dal-Tile.

This piece was printed on a web and reached hundreds of thousands of consumers. It proved to be very successful at getting Dal-Tile recognized in the residential marketplace. It also lead to the development of Dal-Tile's first ever consumer catalog.

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