Dal-Tile French Quarter
to make a presence at the National Home Builder Show. Since
the convention was in New Orleans there was no better way
to do it than with their new product line called the "French
photography for this catalog was art directed and styled using
many design elements from the area's heritage and culture.
We also built a beautiful room set to highlight this new slate-look
tile in a French Country style to demonstrate it's unique
multicolored characteristics. A trade show booth was also
constructed with the French Quarter theme, including a jazz
band playing while the visitors browsed the booth.
was a tremendous success and the complete campaign was well
received at the show.