Project: Dal-Tile French Quarter

Dal-Tile wanted to make a presence at the National Home Builder Show. Since the convention was in New Orleans there was no better way to do it than with their new product line called the "French Quarter".

The vignette photography for this catalog was art directed and styled using many design elements from the area's heritage and culture. We also built a beautiful room set to highlight this new slate-look tile in a French Country style to demonstrate it's unique multicolored characteristics. A trade show booth was also constructed with the French Quarter theme, including a jazz band playing while the visitors browsed the booth.

The campaign was a tremendous success and the complete campaign was well received at the show.

           
 
  Room scene Product vignette photography Trade booth sketches
       
© 2010 Preston Design.