Dal-Tile Product Catalog Covers
annual cover for the Dal-Tile Product Catalog was always
a challenge. The company's CEO had the final decision
on the cover design and usually picked a design that
featured an installation photograph or selected one
that used a tile arranged into a design.
I've selected a few designs that represent
the covers that were chosen during my time at Dal-Tile.
I've also included some color layout comps below to
show the level of detail that was required to get a
I tried to get upper management to go in a new direction
for the cover design, but they continued to select the
typical designs of the past. But I always kept trying
to change their mind.